AFREADA /ah-FREE-da/ noun
A portmanteau of Africa and reader.
A multimedia literary magazine.
Ziguinchor, Senegal.
“When people ask how I came up with the idea for AFREADA, my mind always goes back to a specific train journey. I’d just finished university and started an internship that required two things I didn’t love: waking up early, and commuting for over an hour. The journey itself wasn’t too bad - mostly because I was always reading. Back then I was obsessed with thick African novels, but for some reason, that morning I reached for Africa39 - a new collection of short stories.
I began my commute by turning to the opening page, and by the time I finished the first story, I was completely enamoured - not necessarily by the story (no shade, I’m sure it was great) - but I was in awe of the unique beauty and power of the short story form. You know that sense of accomplishment you get when you finish a book? Imagine feeling that in 15 minutes. You get on the Victoria Line at Highbury & Islington, and before you change to the Bakerloo Line at Oxford Circus, you’ve already been to Nairobi and back.
It felt like magic, and I remember looking down at the page and thinking: how incredible would it be to have a website filled with curated short stories from across the continent? When you’re sitting alone, waiting for a friend at a restaurant, you could just pick up your phone and take a quick trip to Joburg - how incredible would that be?
The idea stuck, and the rest, as they say, is history.”
— Nancy Adimora, Founding Editor
AFREADA is a multimedia literary magazine that commissions and adapts contemporary short stories from writers across Africa and its extended diaspora.
Our Founder
Nancy Adimora is a British-Nigerian publishing director and consultant working at the intersection of creativity and culture. With no previous experience in publishing, she started AFREADA with a dodgy website and an apprehensive call for submissions in 2015, and has been reading and editing stories ever since. Most recently she was the Head of Talent and Audience Development at HarperCollins Publishers, and she now runs OtherStories, a culture-led publishing consultancy and studio.
She used to tweet at @NancAdimora, but Elon Musk ruined it, so now you can find her on LinkedIn.
Favourite book: Half of a Yellow Sun has her spirit, but Americanah has her heart.